
A Google Business Profile is your digital front door. When it’s suspended, your visibility drops and customers can’t find you. But don’t panic—most suspensions can be fixed with the right steps. Here’s how to get your profile back online and prevent future issues.
Google suspends profiles to protect users and ensure business info is accurate. Here are the most common reasons:
1. Violating Google’s Guidelines
Using a P.O. Box, UPS box, or virtual office as your address? That’s not allowed—unless you have a dedicated, staffed office with permanent signage. Always use a real, staffed business location.
2. Inappropriate Content
Offensive language, hate speech, or adult content in your profile, images, or posts can trigger a suspension. Keep everything professional and in line with Google’s content policies.
3. Duplicate Listings
Don’t create multiple profiles for the same location. Google wants one verified profile per business address.
4. Low-Quality or Spammy Content
Keyword stuffing, irrelevant info, or plagiarized content can get you flagged. Make sure your content is original, relevant, and helpful.
5. Suspicious Activity
A sudden spike in fake reviews, spammy backlinks, or frequent changes to your business info can look suspicious to Google. Monitor your profile for unusual activity.
Step 1: Find Out Why You Were Suspended
Check Google’s email or dashboard notifications for clues. Review their guidelines and identify what went wrong.
Step 2: Fix the Problem
Update your business info, remove any inappropriate content, and address any flagged issues. Make sure your profile is 100% compliant with Google’s rules.
Step 3: Submit an Appeal
If you’ve fixed the issues—or believe the suspension was a mistake—submit an appeal through your Google Business dashboard. Explain what you’ve done to resolve the problem.
Step 4: Monitor Your Profile
Once restored, keep your info up to date, respond to reviews, and regularly check for compliance. Prevention is easier than fixing another suspension.
Step 5: Get Expert Support
If you’re stuck, Mobal’s local SEO experts are here to help. We’ll guide you through the process, handle appeals, and make sure your profile stays live and optimized.
A suspended Google Business Profile can feel like a major setback, but it’s fixable. Understand why it happened, take fast action to resolve issues, and keep your profile compliant. And if you need a hand, Mobal’s experts are ready to help you get back in front of your customers—where you belong.