Why Does Google Keep Changing My Opening Hours? How to Take Control

If Google keeps changing your opening hours, you’re not alone—here’s how to take back control and make sure customers always see the right info.

Accurate business hours are essential for attracting customers and building trust. But if you’ve noticed your opening hours on Google changing without your input, you’re not imagining things. Here’s why it happens, and what you can do about it.

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Why Does Google Change My Opening Hours?

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1. User-Generated Edits
Anyone can suggest edits to your business info on Google. If enough users submit changes—or if you’re not actively managing your profile—Google may update your hours automatically.

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Pro tip: With Mobal, you get notified of suggested edits and can approve or reject them instantly, all in one place.

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2. Google Algorithm Updates
Google’s algorithms are always evolving to provide the most accurate info. Sometimes, these updates change how your hours are displayed, especially if your profile isn’t actively managed.

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Pro tip: Mobal keeps you ahead of changes by syncing your hours across every platform, so you’re always up to date.

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3. Seasonal Variations
Google may adjust your displayed hours based on seasonal trends or historical data—think summer hours or holiday closures.

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Pro tip: Update your hours in advance for holidays or seasonal changes with Mobal’s bulk update tools.

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4. Data Aggregators & Third-Party Sources
Google pulls info from across the web. If your hours are outdated on other directories, Google might update your profile based on that data.

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Pro tip: Mobal ensures your business info is consistent everywhere—Google, Apple Maps, Facebook, Bing, and more.

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5. Business Verification Status
If your business becomes unverified, Google may rely on external sources or user edits, leading to unexpected changes.

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Pro tip: Mobal alerts you to verification issues so you can resolve them before they impact your listings.

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6. User Reports & Feedback
Customers can report incorrect hours. If multiple reports come in, Google may update your hours based on their feedback.

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Pro tip: Monitor reviews and feedback for mentions of incorrect hours and respond quickly—Mobal makes it easy to track and reply from one dashboard.

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7. Inactivity on Your Profile
If you don’t actively manage your Google Business Profile, Google will rely more on external data and user suggestions.

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Pro tip: Log in to Mobal regularly and keep your info up to date everywhere with just a few clicks.

How to Take Control of Your Opening Hours

Claim and Verify Your Profile
Make sure you’ve claimed and verified your Google Business Profile. With Mobal, you can manage verification status and get alerts for any issues.

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Be Proactive with Updates
Update your opening hours regularly—especially before holidays or special events. Use Mobal to manage all your profiles in one place and set reminders for monthly check-ins.

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Monitor Customer Reviews
Reviews can highlight discrepancies. Engage with your customers, thank them for feedback, and address any concerns about your hours. Mobal’s review management tools make this seamless.

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Keep Info Consistent Everywhere
Update your hours not just on Google, but across all platforms—Apple Maps, Bing, Facebook, and more. Mobal’s platform syncs your info everywhere, so you never have to worry about inconsistencies.

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In Summary

Google may change your business hours for a variety of reasons, but you don’t have to lose control. Actively manage your profile, monitor feedback, and keep your info consistent across platforms. With Mobal, you can automate updates, catch changes before they go live, and ensure customers always see the right information—everywhere they search.

Ready to stop worrying about your business hours? Let Mobal keep your info accurate and up to date, so you can focus on what matters most: your customers.

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